Media Intelligence.
Good Music for Good Business.
What is in-store radio and how does it work?
Retailers usually play music in their stores to create a pleasant atmosphere for customers, so that they enjoy shopping – and buy more! Often this just means using a playlist or putting on a CD, but most store chains and well-known brands have their own radio stations which provide specialist music for retail. What does this mean for artists, record labels and publishers?
What is in-store radio and why do businesses use it instead of FM radio?
Businesses use closed circuit radio instead of FM radio. This is so that they can play music that suits their marketing targets and avoid broadcasting advertising from their competitors. These closed circuits are managed by “in-store radio” companies. In-store radio is a very effective way of getting their message across to their customers, as well as creating the right kind of atmosphere for their business. In-store radio companies create playlists tailor made for a certain brand, store or public place to give a certain atmosphere. They might enhance this by making advertisements that can be added between songs, or by including information about store opening times or news about special offers or discounts.
It`s simple to have an online instore radio for your business.
What happens if my shop does not have a PC?
You could use your PC to connect to your stream, plug your stream from the PC into your Speaker system and your away, but you’re thinking, so now I have to purchase a computer to do this? Well no, you can use a clever little gadget we have discovered, This allows you to direct your stream to an mediastreamer we can providethis then connects to your stream, all pulls this through to your speakers. A very handy little tool to make steaming from your Wavestreaming Server, without a PC, a breeze.
3 Good reasons to use this cool gadget?
- No data media server or PC infrastructure needed
- Reliable, robust, maintenance free hardware
- Significantly lower power consumption than a PC
The advantages of using in-store radio
- Unique In-Store Radio
Help your shop develop its own commercial, in-store radio with personalized commercials, corporate chain messages and customized music playlists. Gone are the days where your customers have to listen to your competitors ads while they are in your store. Everything can be customized to fit with your brand, sales promotions or time of day.. - In-Store Promo-Campaigns
While your customers are in your store, it is an ideal opportunity to promote specific goods in order to impact their shopping actions. It gives you the perfect opportunity to communicate & sell to likely and current buyers while they’re at the point of sale. - No Rival Radio Ads
It is your radio station so play only your ads. So never again will you have to unwillingly promote your competition in order to play the radio in-store. - Grow Sales Domestically Using Your Radio
In-store radio can help improve sales by promoting certain products and promotions you may have in store at the time. Influence customers’ decision on which product to use (up-sell) and the number of total items they buy (cross-sell). - Watch your Brand Awareness Grow
Create brand awareness by delivering a common company jingle or tag-line across your radio network. Link your other branding messages to your radio channel to create a comprehensive branding message wherever your customers may be.